Jakob Trollbäck is the creative director at Trollbäck + Company, a New York-based creative studio producing graphics, design and live action for advertising, broadcast, and entertainment. The company’s creative output covers a broad spectrum, ranging from network re-brands, film title sequences, live action commercials, short films and music videos to publication design and environmental design. Jakob Trollbäck's clients include TV networks CBS, AMC, HBO, TNT, and Sundance Channel; film companies HBO Films, Fox Searchlight and Miramax; and advertising clients such as Nike, Volvo, Target and Jaguar.
Breakout Session Speakers
Bob Faust
www.faustltd.com
As creative director, Bob brings with him 20 years of industry experience. He leads creative on all Projects, but the designers are so good that this aspect of his job is his easiest. Bob collaborates with clients to define project strategies and objectives while providing oversight to design staff throughout conceptual development, scheduling and budget. Bob's non-secular approach to design fosters unexpected solutions to creative problems, void of formulaic, industry-specific executions. Bob's other persona is "Coach," founder of Faust Fit Club.
Dawn Hancock
www.firebellydesign.com
Dawn calls the shots. As creative director and owner of Firebelly, she cultivates the studio’s design culture and inspires the best work with vision, compassion and an infallible gut instinct. It’s that gut feeling—the fire in the belly—that motivates Dawn to take risks and challenge the status quo. And it’s ultimately what caused her to renounce the safety net of corporate America and do her own thing. Dawn started the studio in 1999, at the height of the dotcom era, a time when all the big agencies were buying up the boutique firms. Leaving behind inflated budgets, corporate greed and style-over-substance, she cashed-in her 401k and started creating Good Design For Good Reason™.
Steve Ryan
www.vsapartners.com
Since joining VSA Partners in 1995, Steven has lent his design and leadership skills to nearly every facet of the organization. An accomplished creative director, he has led VSA design teams on projects for clients such as Coca-Cola, Compaq Computers, Converse, First Data, IBM, Interface, Mohawk Paper Mills, Motorola and Nortel Networks. With expertise in branding, stakeholder communications, and retail strategy and design, Steven brings a broad understanding of branding to both business interactions as well as creating end-user value. During his time with VSA, his work has been recognized by numerous publications and industry organizations, including The Arc Awards, Communication Arts, Critique, Graphis, How, Print, AR 100, and the Type Director’s Club. With a decision on a host city for the 2016 Olympic Summer Games being determined before November 21, 2009, VSA’s brand strategy and design for the Chicago bid has helped put VSA on a global stage
Jim Misener & Ken Fox
www.50000Feet.com
As president of 50,000feet, Jim has led the development of integrated marketing and product development strategies for clients across industries, with a focus on designing interactive solutions that support integrated communications programs. Prior to 50,000feet, Jim helped found the Chicago-based agency that designed and launched Orbitz.com and has worked closely with other clients including Nike, Raffles Hotels International, SAM's Club and Swissotel.
Ken is a founding partner of 50,00feet and has more than sixteen years of experience leading strategic and creative development. He is responsible for the design development and creative direction on a diverse range of design programs that include identity, brand communications, environmental and retail design, packaging, advertising and interactive design.
Cheryl Towler Weese
www.studioblueinc.com
Cheryl began her design discipleship at age nine, when she learned to proofread galleys at her parents' weekly newspaper. She completed college in fits and starts, preferring to study or work in a new country each year. This love of culture and language is integral to her design sensibility, and she strives to develop a new visual language with each new engagement. She is a partner at Studio Blue, which she founded in 1993. Her primary responsibilities include serving as creative director, designing and mentoring other designers; long-range fiscal and operational planning; and presenting the studio's design to the public. Cheryl's influence on the studio's work shows in her contextual approach as well as her intrepid demand for craft and innovation. She has served on the national board of the AIGA, the professional association for design; taught and lectured on design at numerous universities, at local and national conferences, and for the College Art Association; and juried a number of design competitions, including AIGA’s 50 Books/50 Covers competition, which she chaired in 2004 and 2005.
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